The figures that Baidu presented today confirms how the Chinese search service has served to fill the void left by Google, which pulled out of the Chin
ese market this winter after a dispute with the authorities in Beijing about this censorship. Compared with first quarter 2009, increased Baidus turnover by 60 percent to 1.29 billion yuan (1.12 billion). Net profit more than doubled, from 181 million yuan to 481 million yuan (418 million).
According to Analysis International's Baidu increased its share of turnover in the Chinese search market from 58.4 percent in the fourth quarter of 2009 to 64.0 percent. Meanwhile, Google's share fell from 35.6 percent to 30.0 percent.
The uncertainty surrounding Google's business in China has led many advertisers to switch to Baidu, which thus has increased its leadership even further.
Baidu themselves believe they are in the move and would have increased its lead to Google anyway. They show the increase in traffic compared to other competitors, and that their new ad system "Phoenix Nest" has won customer acceptance in the first full quarter that has been in production.
In the global brand ranking 2010 BrandZ Top 100 (xls) - who was recently named Google the winner in front of IBM, Apple, Microsoft and Coca Cola - is Baidu listed first. Baidu is valued at 75 place, in front of Ebay, Siemens and Goldman Sachs. According to the advertising network WPP is behind the annual ranking, are Baidus trade worth 9.36 billion dollars against 9.33 billion for Ebay, and 9.29 billion dollars for both Siemens and Goldman Sachs. According to the list is China Mobile China's most valuable brand: They are world ranked 8 sites, with a value of 52.6 billion U.S. dollars.
Relatively few of Google's employees in China to have gone over to Baidu since January, writes the Financial Times. 17. April, however, reported that Wang Jing, a former technology director for Google in China, had a similar position in Baidu, with the rank of Vice-President.
Google has about 700 employees in its business in China.
