Apple is moving into new and unfamiliar territory. Yesterday, they presented their brand new IAD network.
This is Apple's big inroads into the mobile advertising industry, a market that is predicted enormous growth of the experts.
IAD is a new market for advertisers, while this is a new business model for the many developers that offer free apps to the iPhone.
It may also be something of a gold mine for Apple.
40 percent of ad revenue goes into the pocket of Apple, while the developers (who choose to take advantage of the offer in their applications) will get 60 percent.
The solution is built directly into the iPhone OS 4.0, the Company presented yesterday evening Norwegian time. The launch will be this summer, and autumn will also iPad get this.
Advertisements will run as part of the applications users download, and then typically in the free applications.
During yesterday's presentation told Steve Jobs that they have now passed 50 million sold iPhones. These are words of a giant ads through IAD.
Adding to the iPod touch (35 million sold) and the iPad, which has sold 500,000 units during a week after launch, you will see that this market may be large.
Out from the Apple showed up on stage yesterday bet they interactive advertising and video-related advertising. These are some of iPhone 4.0, and will run directly in applications. The ads will also be designed in HTML 5
