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The service was yesterday presented, it appears as a natural next step for the company's already extensive collection of news in Google News.
The new service, "Fast Flip" packages online newspapers cases into a new user interface, which allows the user to scroll between pages, as if this were a traditional paper-based magazine.
Large blue arrows allows the user to click forward or back within the given categories, or you can use, respectively, the arrow keys on the keyboard, or index finger in the product's mobile client.
- Speed is a very important part of the user experience, highlighted the company's representatives when they unveiled Monday the new service at the TechCrunch50 conference in San Francisco.
The idea here is therefore that you should browse them instantly through the articles until you find something interesting. The user gets around a screen height of the article's content. Want to read the entire case, you can click your way into the source publication.
- With Fast Flip the user can scroll through them sequentially news, headlines, categories, as well as indiviuelle news feeds ( "Feeds") from publications, type Google in this blog post.
Google has at launch, make an agreement with a forty's online newspapers and publications, including among other things, the Washington Post, New York Times, Business Week and Newsweek.
It is not known how or if Google pays no compensation to the publications for this, or how the various partners benefits ad revenue.
Search giant printed in the aforementioned blog post that the media industry today is facing many challenges. Google believes there are no easy shortcuts, but the company believes that to encourage readers to read more news overall may be an important part of the solution.
- We think Fast Flip might be a way to help [the media industry on], and we are also working on other ways that can help in the near future.
The American newspaper industry has requested, among others, Google and other major IT companies to help them make money online. Teaches online newspapers to take a charge.
Also on Android and iPhone
Google has created mobile versions of Fixed Flip the iPhone and Android. However, this is not downloadable applications for mobile phones, but custom online editions of the same service.
You can find them by visiting the website directly from your mobile phone's browser:
Both of these should be called tactile functions, where the user can navigate between articles using the finger movements.
