IBM with a new million acquisition

Swallow provider of software marketing.


IBM announced Friday that the company will buy Unica for about 480 million U.S. dollars. Unica provides software solutions for the development of targeted marketing campaigns.

The companies have entered into a definitive agreement for the acquisition, but still remains to approval by shareholders and regulators. Therefore, the acquisition is not expected to be completed until the fourth quarter.
According to the Wall Street Journal is the price of IBM is offering shareholders $ 21 per share, more than twice as high as the stock was traded on the Nasdaq stock exchange when closed on Thursday.
IBM writes in a press release that Unica has more than 1500 global customers today in sectors such as financial services, insurance, telecom dealers and tourism. This includes Best Buy, eBay, ING, Monster, Starwood and U.S. Cellular.

With the acquisition, IBM will be the company's expanded portfolio of software solutions designed to automate, manage and accelerate key business processes across marketing, demand generation, sales, order processing and fulfillment.

IBM has also recently acquired Sterling Commerce and Coremetrics, which has provided solutions for, respectively, e-commerce and online marketing.

Unicast 500 employees will be integrated into IBM's Software Solutions Group, while unicast software will complement the capabilities of IBM's Business Analytics and Optimization Consulting organization.