February 11, 2010

Can Buzz challenge Facebook and Twitter?

Google is trying out the new social network service.

Google's stated goal is to gather all the world's information and make it searchable, and then sell relevant advertising.

They would, in other words to be the web's information layer, but meet strong competition from social web communities like Facebook and Twitter.
Google Buzz

More and more information occurs and remains in social network services in real time. Now, Google makes an effort to drink of this information the sea with Buzz.

- Buzz is a new way to share updates, photos, videos and more. You can also strike up conversations about what you think is interesting.

Such reviews Google's new social service, launched last night.

The solution is built directly into the e-mail service Gmail, which according to comScore has 176 million users.

- This saves you from finding your friends, it works already with the contacts you have. Buzz brings the network to the surface by automatically let you follow people you send e-mail and chat with, "says Google in a blog post.

But still have not all had access to Buzz in the Gmail interface to date. According to the Google service will be rolled out to all users within the next few days.

However, it is possible to use the service already via mobile phone.

Tells where you are

The service is location aware, ie it has support for geo-coding of user messages, just like Twitter, Four Square, Bright Kite and similar competitors.

This comes in the first place most of their rights when Buzz used from just a mobile phone, and it can be done from the URL buzz.goggle.com. Like Gmail, this requires that the user create a Google Account.

Geo-messaging is also a separate information layer the map service Google Maps. This makes it possible to see Buzz messages unfold directly in the map interface.

Buzz has borrowed a lot of functionality from competitors such as Facebook and Twitter, including the ability to send targeted messages to your contacts. Just as on Twitter, this can be done with so-called @-replies.

Privacy Policy

As with all location-aware services, there is a certain danger that can reveal more than you would or should. For privacy reasons, users should carefully consider whether it is necessary to tell where you are at all times.

When I  attempted Buzz last night showed the service to be very accurate. By allowing the position is visible, were the messages I sent out relating to the accurate residential address.

However, it is up to the user even if the messages continue to be public, or available only in own contacts.

Own API

Google say that they will roll out a programming interface (API) against Buzz in the coming months. Developers will gain full read and write access for the post through AtomPub protocol and delegated authentication through OAuth.

Buzz is already integrated into the web services as Picasa, Flickr, Google Reader and Twitter. It is on the cards that this list be expanded over time.

With an API in place, it will be able to grow an ecosystem of software and remixed Web services (mashups) around the buzz, but their own client applications and mobile apps, just like with Twitter.

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