Promises faster and more secure browsing experience. Critics fear control.
Google now introducing its own DNS service (Domain Name System) and invite all who want to try it.
For those who may be in doubt, DNS is the service that translates domain names into IP addresses so that you and I should not have to know that 195.88.55.16 is the address of some website.
Advertising and search giant wants so that you entrust to them to be your browser's "address book", a task normally undertaken by the ISP or company's own DNS servers.
- An average internet user make hundreds of DNS calls every day, usually without thinking about it, and more sites require many reference before they can be. This can help to make the browsing experience slower, give Google the reason for the initiative in this blog post.
Web Giant says that the goal of this project is to make the Web faster, safer and more reliable.
This adds up with other words in the series of innovations from Google in the same genre.
They seem obsessed with the idea of faster internet experience. Speed highlighted as one of its main goals, both for their own services, as well as with the network's building blocks.
DNS service is unlike many of their other projects are not based on open source, but Google says it plans to share their experiences, as well as limit the data they collect about traffic.
Fear control
OpenDNS, an alternative to Google's DNS service, place themselves skeptical of the initiative.
- It is unclear whether your users actually want Google to control as much of their online experience as they already do. With Chrome OS in the bottom right up to the search engine on top, the company is in the process of building an end-an end infrastructure that is completely controlled by Google, the world's largest advertising company. I prefer a hetrogent networks with many actors who work together, as opposed to an internet that is controlled by a giant, writes OpenDNS-chief David Ulevitch in a comment to Google's new service.
His company's business model to serve ads when users visit sites that do not exist.
The logs from internet traffic going through Google's open the DNS service will be deleted relatively quickly. IP addresses within two days. It appears from the privacy rules Google may provide for the service.
