AMD is going to make pc-choice easier.

Categorizes computers for what they are going to be used for.

AMD today announced Vision Technology, a model of how consumers easier can choose a PC that suits them best. Instead of the traditional model, which focuses on the technical specifications of each of the hardware components, the Vision will say something about the value of the whole system and demonstrate the combined computational power of both CPU and GPU (graphics processor).

- Today's consumers care about what they can do with theyr PC's, not what is inside, "said Nigel Dessau, marketing manager at AMD.

- They wants a rich high-definition and entertainment experience on their PC, without having to understand what gigahertz and gigabytes means, says Dessau.

Vision currently consists of three categories.

The simplest systems will get a label that simply is called Vision, with the subtitle "See". According to AMD, this includes systems suitable for viewing pictures and videos online, surfing the Web, checking e-mail, playing DVDs and music. Approximately what many associate with a mini-computer today.

AMD shows indeed that very many who purchase a mini-PCs, or netbook, had calculated it would have the same functionality and performance as a normal laptop.

Part of the goal of AMD with Vision is to reduce this confusion.

Step two of the Vision-scale units Vision Premium, with the title "Share". These are systems with higher performance than the simplest models. They should be suitable for playback of Blu-ray and HD videos, using a webcam, the conversion of video and music, as well as the use of computer games.

The highest step on the scale so far called Vision Ultimate. Here is the title "Create", which reflects that the machines will be suitable for more creative community, as for example, to create or edit their own HD movies, make recordings of television broadcasts, play graphics-intensive games, editing and mixing music, create podcasts or to run advanced photo editing.

Notebook PC's based on the Vision Technology will be on sale from various computer suppliers before Christmas this year.

More information about the section that appears on this page.

During the first quarter of 2010 AMD will introduce a second-level Vision, Vision Black. This will be the highest level of functionality and will denote enthusiast-PCs, primarily desktop models. What Vision Black will involve of functionality is not yet certain, but overviews of the different levels will be available to customers in the stores they visit.